Everton Announce Lucrative SportPesa Deal
Everton have announced a long-term shirt sponsorship deal with African betting company SportPesa, the sponsors of recently relegated Hull City.
This shirt sponsorship deal, beginning on 1st June will then last for the next five years. Everton chief executive officer Robert Elstone has said this is the biggest 'commercial deal' and 'most lucrative' in the clubs 140 year history.
Elstone told the Official Website: 'We're pleased to have secured the biggest commercial partnership deal in the club's history with an ambitious and growing, global company. From the outset we have been impressed by SportPesa and the company's plans for the future. Over the coming months and years we will be working closely to realise our ambitions together.'
Not only have SportPesa invested in Everton the betting company have invested in the city of Liverpool too - European Headquarters have been setup on Merseyside creating over 70 new jobs.
He said: 'SportPesa are committed to significant investment not only into Everton through this partnership but also in the city as they open up a new European Headquarters that creates new jobs in Liverpool. The Liverpool office will give SportPesa the chance to engage with supporters through a number of fan activities and we look forward to an exciting partnership together.'
Director of global strategy for SportPesa, Ivo Bozukov, added: 'This is a proud and monumental day in the history of our organisation. Everton Football Club is a world-renowned sporting institution and a club of proud tradition and rich history. We are thrilled to have secured an alignment with Everton, a club weaved prominently throughout the tapestry of world football.'
In many ways it doesn't matter what name is emblazoned on the shirt it's what Everton do on the field that counts. Money isn't seen as a problem at Goodison Park these days but this most lucrative of new deals should allow Ronald Koeman a little more spending money in the summer.
Among those players the boss looks to sign could be Henry Onyekuru? Based in Belgian at KAS Eupen, Onyekuru has been credited with interest from Everton in the past, along with Southampton and West Ham.
Sky Sports report his agent as saying Onyekuru, linked with Celtic in January and turning down moves to Club Brugge and Anderlecht, is in talks with two unnamed Premier League club - the Nigerian forward reportedly has a £6.8m release clause.